How to Use the Email Campaign Open & Bounce Rate Calculator
-
1
Enter campaign stats: Total Emails Sent, Bounced Emails, Unique Opens, and Total Clicks.
-
2
The calculator computes: Delivery Rate %, Open Rate %, Click-Through Rate (CTR %), Click-to-Open Rate (CTOR %), and Bounce Rate %.
-
3
Evaluate your score against industry benchmarks (Healthy Open Rate > 20%, Healthy Bounce Rate < 2%).
-
4
Identify list hygiene warnings if bounce rates exceed safe deliverability thresholds.
Practical Example & Use Case
Common Real-World Scenario
Sending 10,000 emails with 200 bounces, 2,450 opens, and 490 clicks yields a 98% Delivery Rate, 25.0% Open Rate, and 20.0% CTOR.
Technical Notes & Limitations
Browser Engine Architecture
Calculates based on standard Email Experience Council (EEC) marketing metric definitions.
Frequently Asked Questions
What is Click-to-Open Rate (CTOR)?
CTOR = (Unique Clicks / Unique Opens) × 100%. It measures how engaging your content was specifically to the people who opened your email.