How to Use the Lead Conversion Rate & Sales Funnel Calculator
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Enter stage counts: Website Visitors -> Leads -> Marketing Qualified Leads (MQL) -> Sales Qualified Leads (SQL) -> Closed Customers.
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The calculator computes conversion rates between adjacent stages and end-to-end conversion from visitor to customer.
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Visualize the funnel diagram highlighting where the largest traffic drop-off occurs.
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Project revenue impact from a 10% conversion rate improvement at any individual stage.
Practical Example & Use Case
Common Real-World Scenario
Tracking 50,000 visitors -> 1,500 leads (3%) -> 450 MQLs (30%) -> 150 SQLs (33%) -> 30 deals (20%) reveals an overall 0.06% visitor-to-customer rate.
Technical Notes & Limitations
Browser Engine Architecture
Calculates standard B2B and e-commerce multi-tier pipeline analytics.
Frequently Asked Questions
What is an MQL vs an SQL?
A Marketing Qualified Lead (MQL) has engaged with marketing content; a Sales Qualified Lead (SQL) has been vetted as ready for a direct sales conversation.